The promotional artwork for Tim Burton’s 2010 film adaptation of Lewis Carroll’s classic novels, Alice’s Adventures in Wonderland and Through the Looking-Glass, served as a key visual element in the film’s marketing campaign. These images, designed to capture the film’s unique aesthetic and tone, presented audiences with a glimpse into Burton’s reimagining of Wonderland. Various versions, featuring different characters and scenes, were distributed in standard sizes, including the common one-sheet, and larger formats for theatrical display.
The imagery played a crucial role in building anticipation for the film’s release. It visually communicated Burton’s distinct style, a blend of gothic fantasy and vibrant whimsy, effectively setting it apart from previous adaptations. This visual language resonated with both existing fans of the source material and a new generation of moviegoers. These visuals, a tangible representation of the film’s identity, became highly collectible items and now offer a historical snapshot of a major cinematic event.